Summery Window Displays

Since the topic in my mind is branding I couldn’t help but to talk about Window Displays – specially the lovely ones that always come up during Spring/ Summer collections. See the selection of my favorites…

“Visual merchandising is the key to making money in a store. It is about making things look pretty and getting creativity flowing. A retailer’s window may communicate style, content, and price point. They can be seductive, exciting or based on emotional stimulus through stimulation, or evocation of all five senses. The best store windows can generate great excitement and are a talking point. They contribute to the environment by entertaining pedestrians, while simultaneously communicating the products and services on offer.”

copy source here & images source here

to be continued…


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